Good Service Goes a Long Way

Main Squeeze fish taco

When it comes to customer service, a little goes a long way.

I went for lunch at Main Squeeze the other day and when owner Ron Shapiro saw that my lunch partner and I were planning to sit on the patio, he insisted on setting up a fan to help divert the heat and make us more comfortable. Then, when we were getting ready to leave, he gave  us each a sampling of his Elvis smoothie on the house. Now this may not seem like a big deal, and it didn’t take a lot of extra effort from Ron, but I’ve already told this story probably three times, and now to you. The point is, it doesn’t take a lot to impress a customer, and thankfully, there are several people in Oxford who are doing a great job at it.

In the next few weeks I’ll intermittently feature some of the restaurants in Oxford that go above and beyond the call of duty. So often it’s the little extras that make you remember a visit to a restaurant—and inspire you to recommend it to friends. I hope you’ll share your stories as well.

Expanding Menu at Main Squeeze

Wraps, melts, burritos and salads were recently added to the menu at Main Squeeze, helping to make it so much more than just the neighborhood juice joint.

Ideal for the elevated temperatures Oxford has been experiencing lately, the fresh fare and health-conscious beverages offered won’t weigh you down as you make your way around town.

Brown Bagging It at Main Squeeze

Have you seen the selection of fresh juices available at Main Squeeze? Imagine bringing your own liquor and creating fun tropical mixers to enjoy out on the deck on a warm summer day. Well, you don’t have to imagine, because owner Ron Shapiro recently received a brown-bag permit (in technical terms, a restaurant consumption permit) for Main Squeeze.

Shapiro says he’s working on tweaking the Main Squeeze menu to be more in line with alcoholic beverages (think spicy) and will also increase operating hours on certain days in order to stay open until midnight. Expect to hear about live music and movies scheduled for the Main Squeeze deck in the coming weeks as well.

Fish Tacos Arrive at Main Squeeze

It was mentioned in passing months back by owner Ron Shapiro that his smoothie bar/cafe, Main Squeeze (mainsqueeze.com), on University Avenue would be adding fish tacos to the menu. Well, they have arrived! Available as an everyday menu item at Main Squeeze, the tacos contain grilled fish, red onion, cilantro and green or red sauce. Yum!

If you’re wondering where else in town you can find fish tacos, you don’t have to go far:

• Taqueria El Milagro
• Long John Silvers
• Chili’s (shrimp)

If I’ve left someone out, let me know at foodie@eatingoxford.com.